Halal Philippines products showcased inMihas 2018

In Photo: Opening the Philippine Pavilionat Mihas 2018 on April 4 are (from left) Ahmad Nasaruddin Mohd Noor (Asean andOceania Section, Matrade); Assistant Secretary Abdulgani Macatoman of theDepartment of Trade and Industry; Philippine Ambassador to Malaysia Charles C.Jose; and Katrina Banzon, commercial attach? of the PTIC-Kuala Lumpur.

THE Philippines is ready to compete in the$5.73-trillion global halal market. This was shown by the country’sparticipation in the 15th Malaysia International Halal showcased in Mihas 2018.

The Philippine Pavilion was officiallyopened on April 4, 2018, attended by Charles C. Jose, ambassador of thePhilippines to Malaysia; and Abdulgani Macatoman, assistant secretary of theDepartment of Trade and Industry (DTI) and head of the Philippine delegation.Representatives from the Philippine Trade and Investment Center (PTIC) in KualaLumpur and Malaysia External Trade Development Corp. (Matrade) were alsopresent for the ribbon cutting. All 24 exhibitors and guests witnessed theevent.

Ambassador Jose asserted that  “the Philippines  is ready to participate office  in Malaysia, the Philippine Trade the bigworld halal market.”

The sentiment was echoed by Macatoman inhis speech during the opening ceremony.

Both pledged support to the effort of thecountry’s halal-product exporters from the Embassy of the Republic of thePhilippines in Malaysia, the PTIC-Kuala Lumpur.

The Philippine Pavilion consisted of newand repeat exhibitors. The new exhibitors provided fresh offerings of unique,organic and superior food and cosmetic products, while the repeat exhibitorsserved as testimonials to their success in Mihas 2017. Screened carefully by the DTI-Export Marketing Bureau (EMB),all the exhibitors represented the finest products of “Halal Philippines”?thebanner industry development and trade-promotion program of the Philippinegovernment.

Other partner and supporting agencies underthe Philippine Pavilion are the Zamboanga City Special Economic Zone Authorityand the Department of Tourism, promoting the Asian Halal Hub andMuslim-friendly tourism, respectively.

Mihas is an annual event organized by theMatrade, now in its 15th year. Mihas usually coincides with the World HalalConference. Mihas 2018 was participated by 40 countries from mostly Asean, EastAsia, South Asia and the Middle East.

Mihas 2018 was housed for the first time inthe Malaysia International Trade and Exhibition Centre, the country’s largestexhibition venue.

Link-> https://businessmirror.com.ph/halal-philippines-products-showcased-in-mihas-2018/