Showcase of halal products kicks off inMalaysia
KUALA LUMPUR ? The global halal industry’seyes are on Malaysia, as World Halal Week 2018 takes place in the nation’scapital, Kuala Lumpur.
The opening ceremony of World Halal Week2018 was held Wednesday, stressing the aim of bringing halal brands around theglobe together and gather insight, under the concept of “Building for theFuture.”
Halal, meaning “permissible” in Arabic,refer to what can be permitted in Islam. It can apply to any aspect of life,including food and beverages, finance, cosmetics, tourism, logistics andpharmaceuticals.
Visitors look at halal products on displayWednesday at the Starbucks Malaysia booth at the Malaysia International Tradeand Exhibition Center in Kuala Lumpur, Malaysia. / Photo by Im Eun-byel / TheKorea Herald
At the opening ceremony held at theMandarin Hotel, Deputy Prime Minister of Malaysia Ahmad Zahid Hamidi emphasizedthe need to adhere to Islamic principles. “Money matters. But let’s not forgetabout the principles of Al-Quran,” he said, referring to the Islamic holy book.
Deputy Prime Minister of Malaysia AhmadZahid Hamidi speaks during the opening ceremony of World Halal Week at MandarinOriental in Kuala Lumpur, Malaysia on Wednesday. / Photo by Im Eun-byel / TheKorea Herald
The deputy prime minister stressed theimportance of the expanding market in East Asia, saying, “There is anincreasing demand for halal around the globe. East Asia is jumping on thebandwagon and opening their markets for halal -- China, Japan and Korea.”
While the opening ceremony was being held,various halal brands from around the globe showcased their products andservices as part of the Malaysia International Halal Showcase at MalaysiaInternational Trade and Exhibition Center.
Malaysia International Halal Showcase /Photo by Im Eun-byel / The Korea Herald
The showcase, organized by MalaysiaExternal Trade Development Corporation, takes place from Wednesday to Saturday,along with Malaysia International Halal Assembly and the World HalalConference.
This year’s MIHAS contains 1,100 boothsrepresenting 800 companies from 43 countries. The organizers expect some 22,000trade visitors to attend the showcase. As it is more of an industry event, itwill accept public visitors only on Saturday.
Around 30 Korean brands are participatingin the showcase, including Samyang Foods, famous for its Samyang Hot ChickenRamen. Certified as a halal product, the ramen has enjoyed high sales in Muslimnations.
Korean halal businesses showcase theirproducts at the Korean Pavilion at the Malaysia International Trade andExhibition Center on Wednesday. / Photo by Im Eun-byel / The Korea Herald
Various Korean companies from thecosmetics, snacks and beverages sectors have showcased their halal-certifiedproducts to the Malaysian market. Numerous buyers from Korea were also on thescene to search for new business partners.
By Im Eun-byel
The Korea Herald Correspondent (silverstar@heraldcorp.com)
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