The Halal Cosmetics market is expected rise to $52.39 billon by 2021, up from $26.47 billion, global technology research and advisory company Technovio, reports.

Growing at a compound annual growth rate (CACGR) of nearly 15%, APAC region is expected to create the largest revenue and maximum increment growth throughout the period between 2017-2021.

Despite APAC's ongoing prominence, the global halal market is set to expand beyond the APAC region over the next four years, as non - muslim countries increasingly embrace beauty and cosmeticcs products that feature halal-approved ingredient and production methods.

The non-muslim segment

In recent years, halal cosmetics have become a hallmark safety, high-quality and hygiene. As such,  non - muslim country including India and China are following the trend and supporting the market's growth.

Last year, saw non - muslim consumer account for approximately 31% of halal cosmetics purchases, and this figure is set to rise.

"Halal makeup products are manufacturedand distributed by many global personal care company across the globe. The vendor maintain high quality and integrity of these product lines , which makes them appealing to many consumers," highlighted Brijesh kumar Choubey, a lead analyst in cosmetic and toiletry research at technaavio. 

Innovation is a core focus for halal dosmetic developers as brands turn to personalized and targeted marketing approaches to direct sales to specific and various age group and lifestyle demographics.

Moving Beyond APAC

The emergence and the subsequent awareness of halal - specific brands such as such as Iba Halal Care (India's first Halal and Vegan Cosmetics Brand), and Amara Cosmetics (United States) has helped to broadcast the benefit of choosing halal products over non-halal based alternatives.

Entering the Digital World

"Online retailing and e-commerce are immensly popular due to the rapidly increasingly internet penetration. This has given an innovative and powerful tool for halal cosmetics vendors ti increase their sales and profitability," added Brijesh.

As the digital revolution continues to attract consumers, beauty marketers are heading to the online retail space to maximise sales. Manufacturer and brands recognize that by shifting their focus online they up the opportunities for creating profits, whilst limiting operational costs. 

To help their internet-based presence, companies are turning to media social platforms and strategic online growth campaign to create additional awareness and interest in the halal beauty sector.

While the personal care segment is tipped to lead the market globally with 97.18% market share in 2021, the retail segment is anticipated to draw a CAGR of 14.41% by the end of the forecast period. 

Original - > http://www.cosmeticsdesign-asia.com/Market-Trends/Halal-popularity-goes-global