KOHEAf inished MIHAS2017 in a great success

(MOU)Cooperation with majorHalal countries 

Korea Halal Export Association and Korea Institute ofHalal Industry participated in the Malaysia International Halal Showcase(MIHAS) for 4 days from 5th to 8th at the Kuala Lumpur Convention Center(KLCC). They finished a massive publicity campaign about halal foods,cosmetics, and health functional foods for domestic companies in the Koreanpavilion.

MIHAS, organized by Malaysia ExternalTrade Development Corporation (MATRADE), is the world’s largest halalexhibition. This year is its 14th edition since 2004. 580 companies with 33countries, including major Muslim countries around the world and non-Muslimsuch as Korea, Japan, and Thailand, participated in MIHAS. A total of 620booths fiercely competed in marketing here.  

Through a part of the participation fee ofKOHEA with local marketing support, six companies that made up the Koreapavilion actively strived to promote Korean halal products and to attractoverseas buyers. Furthermore, KOHEAcooperated with major countries such as Malaysia, Australia, Thailand, Republic of South Africa,Korea, etc. in the Halal exhibition by signing the MOU.

Along with supporting the participation of thisMIHAS2017, KOHEA will support its member companies’ marketing with halalcertification and hold a variety of seminars through 10 joint booths by KOHEAin the 34th Seoul International Food Industry exhibition 2017 which will beheld in May.

On August 17th to 19th this year at COEXin Seoul, KOHEA will also organize the 3rd Halal Trade Expo Korea 2017 with KoreaInstitute of Halal Industry (Sup. Jang-geon) and World Expo Co., Ltd. (Pres.David Yoo). The exhibition will be held at the same time as inviting overseas buyers of halal market, export consultation, Halal Certification Body meeting, and overseascertification briefing. 

In the MIHAS2017 Korea pavilion organizedby KOHEA, there are △CH Harmony, △Lima Global, △PunggiGinseng Cooperative Association, △Ongo Food Communication, △DaedongKorea Ginseng, etc. which exhibitedvarious items including foods, cosmetics, and health functional foods. Tocapture local consumers’ opinions, they conducted various marketing activitiessuch as tasting, sampling, and consumer evaluation. In particular, Ongo Food Communication gota great response by conducting a demonstration of Halal Korean dishes.

Membership information and specificbusiness contents of the Korea Halal Export Association can be found on theweb-site (www.kohea.org), and the inquiry for membership is available throughthe Association Secretariat (02-551-6636).

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