Malaysia to export RM50b in Halal export by2020

By Lidiana Rosli - December 17, 2018 @3:19pm

PETALING JAYA: Halal Industry DevelopmentCorp (HDC) is confident that Malaysia will be able to export as much as RM50billion of home-grown halal products worldwide by 2020.

HDC vice president of industry developmentHanisofian Alias said this was possible as more non-Muslims are embracing halalas part of a healthy and hygienic lifestyle.“

“Our halal exports is currently at aboutRM43 billion and I am confident that we will be able to hit the RM50 billionmark by the end of 2020,” he said.

“Many non-Muslim countries have recognisedthe untapped potential in the halal market and are now racing to gain afooting, presenting a major business and export opportunity for us as Malaysiahas always held the benchmark in halal production and certification.

Hanisofian, had earlier alongside halaladvisory ARK Advantage (ARK), announced its collaboration with Denmark-basedcooperative ARLA Foods amba (Arla) towards the globalisation of Halal Malaysia.

For the preliminary stage of thecollaboration, HDC will provide subject matter expert advisory services andoffer halal training and consultancy services as required by Arla and ARK.

“This is a long-term collaboration betweenthe three of us, in terms of knowledge sharing and marketing of products,” saidHanisofian.

“HDC comes into play in helping Arlanavigate policy changes in Malaysia as well as Southeast Asia. This isimportant as for Malaysia alone, Arla has already exported over RM30 millionworth of products in 2017.”

Arla head of global halal supply chain MahdiSalhab said that for the time being, the firm would not be monetarily investinginto the country but that might change given time.

“We do expect that the size of our exportinto the country will increase over time, on the back of this collaboration butit is too soon to tell by how much,” he said.

Arla's Mandatory Halal Assurance System isdesigned in compliance with JAKIM's Halal Assurance Management System,Department of Standards Malaysia MS Halal 1500:2009.

Arla Foods is an international dairycompany owned by 11,200 farmers from Denmark, Sweden, the United Kingdom,Germany, Belgium.

The global halal market is currentlyestimated at US$2.3 trillion covering both food and non-food sectors.

 Link->https://www.nst.com.my/business/2018/12/441440/malaysia-export-rm50b-halal-export-2020