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S. Korea's top kids beverage earns halal certificate
Writer : 관리자 (halal@world-expo.co.kr)   Date : 18.04.20   Hit : 1814

S. Korea's top kids beverage earns halalcertificate

 

SEOUL, April 19 (Yonhap) -- Paldo Co., alocal food company, said Thursday it has earned a halal certificate for its kidsdrinks as it moves to bolster overseas sales.

 

Pororo Drinks recently gained certificationfrom the Indonesian Council of Ulama, or MUI, marking the first such case forbeverage products targeting children, the company said.

 

Halal food refers to products that areprepared in a specific way according to Islamic Sharia law, which covers notonly meat but also fruits and vegetables.

 

Launched in 2007, the kids beverage brandis currently exported to some 40 countries with an annual revenue of 50 billionwon (US$47 million) as of last year, according to the company.

 

Paldo said Pororo Drinks is the No. 1product in South Korea's kids beverage market, with half of the earnings comingfrom overseas. The company aims to raise the proportion to 60 percent in thenear future.

 

The company said the size of Indonesia'sbeverage market is estimated at $5 billion as of 2016, up 60 percent from 2012.

 

Sales of Pororo Drinks in the SoutheastAsian country came to 5 billion won in 2017, accounting for 20 percent of totaloverseas sales, Paldo said.

 


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This image provided by local food companyPaldo Co. shows its beverage product for kids, Pororo Drinks, in four differentflavors. (Yonhap)

 

Link->http://english.yonhapnews.co.kr/news/2018/04/19/0200000000AEN20180419011500320.html?did=2106m

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