Malaysia Halal Expo 2019 (MHE 2019) TargetsTokyo Olympics

KUALA LUMPUR, Malaysia, Jan. 22, 2019/PRNewswire/ -- The Ministry of Entrepreneur Development (MED) will be hostingMalaysia Halal Expo 2019 (MHE2019) from 24 - 26 January 2019 at the KualaLumpur Convention Centre, Kuala Lumpur.

Malaysia Halal Expo 2019

Themed "Malaysia to Japan for 2020Olympics", MHE2019 will showcase export-ready halal products and servicesby Malaysian SMEs for the Japanese market ahead of the Tokyo Olympics 2020 andTokyo 2020 Paralympic Games.

The expo is a follow up to the Memorandumof Cooperation (MoC) in the Malaysia-Japan Halal Field, which was signed on 26November 2018 by YB Datuk Seri Mohd Redzuan Yusof, Minister of EntrepreneurDevelopment Malaysia and His Excellency Hiroshige Seko, Minister of Economy,Trade and Industry Japan. Through this MoC, Ministry of EntrepreneurDevelopment (MED) has been mandated to implement, coordinate and monitorprogrammes under the MoC which includes the implementation of the MalaysiaHalal Expo 2019 (MHE 2019). The MHE 2019 is supported by SME Corp. Malaysiawith Department of Islamic Development Malaysia (JAKIM), Ministry of Youth andSports Malaysia and the Association of Islamic Banking Institutions Malaysia(AIBIM) as its strategic partners.

MHE 2019 will be divided into four (4) segmentsnamely:

The exhibition involves the participationof 320 exhibition booths as well as promotion of halal products and services byexport-ready entrepreneurs in food and beverages (F&B), cosmetics, halalingredients, logistics, biotechnology as well as personal care andpharmaceutical;

Two (2) forum and nine (9) Pocket Talksessions involving agencies such as SME Bank Berhad, JAKIM, EXIM Bank, MalaysiaExternal Trade Development Corporation (MATRADE), Muslim Professional JapanAssociation (MPJA), Malaysian Technology Development Corporation (MTDC) andAcrosx Japan Incorporated in preparation for SME products to meet the lateststandards such as Halal certification, HACCP and GMP.

Islamic Innovation Challenge (IIC) Award on25 January 2019. This is an annual event to reward SMEs that are innovative inthe halal industry. This initiative is a collaboration between SME Corp.Malaysia, Malaysia Innovation Agency, Platcom Ventures Sdn. Bhd, JAKIM andHalal Industry Development Corporation (HDC). The award will be presented by YBDatuk Wira Dr. Hatta Ramli, Deputy Minister of Entrepreneur Development; and

Business matching sessions with 21potential leading buyers including 15 Japanese anchor companies and 6 localanchor companies such as Family Mart, MHC Co. Ltd, Yatsumoto Tsusho Co, Ltd,Hayabusa International, Tesco Stores Malaysia, Ramly Food Marketing Sdn Bhd,Lulu Group Retails Sdn Bhd, Nestle Manufacturing (M) Sdn Bhd and Aeon BigMalaysia. A total of 330 business matching sessions with 21 buyers from Japanand large corporations are being set with an estimated potential sales of RM50million.         

Apart from these, visitors will also bedelighted by a cooking demonstration by Senior Chef of National Sports Councilof Malaysia (MSN) and sharing session and appearances by local celebrityentrepreneurs which will feature Faizal Ismail (FBI), Amy Search, Erma Fatima(Mak Cun), Munif Hijjaz, Datin Fouziah Gous and Fynn Jamal.

Grab this opportunity. Join us at KualaLumpur Convention Centre from 24-26 January 2019. Visiting hours are from 10:00am - 6:00 pm.  Admission is FREE for allvisitors.

More info at www.halal-expo.my

For publicity materials, please access:

https://drive.google.com/open?id=1LMaTzlTcx6HIyOVOuHl8jU710iapX8xT

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